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Agencies' Fees Are Up But Challenged By Tech Giants And Roles Going In-House

Growing brand capability in and knowledge of digital marketing, as well as an increasingly technology-driven market, is putting digital agencies under increasing scrutiny, according to a new report. The Top 100 digital agencies 2015 report from Econsultancy found that the average fee income at the UK’s biggest agencies increased by 25% last year. Despite the growth in fees, agencies report that clients are asking “more searching questions” than before and increasingly moving functions in-house

Read the whole story at Marketing Week »

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