• by Amy Corr  @MediaPostOTL, June 18, 2015

Don't drink this beer in the shower; lather your hair instead. Carlsberg Laboratories, the research and development arm of Carlsberg Breweries, teamed up with cosmetics producer Urtegaarden, to create a series of male grooming products made from Carlsberg beer. Ingredients in beer, like barley, hops and yeast, are rich in vitamin B, which is found in many skin and hair products. Carlsberg beer is frozen in liquid nitrogen and added to custom lotions, shampoos and conditioners. Watch a video on making the beauty products here and buy merchandise here. CP+B Copenhagen created the campaign.