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Facebook Closing The Video Gap On YouTube

  • The Drum, Tuesday, June 23, 2015 7:47 AM

Facebook is fast emerging as a more realistic alternative to YouTube for advertisers to spend the bulk of their video advertising budgets, according to a report. Video views on the social network are tipped to surpass two trillion this year, which is two-thirds of YouTube’s forecast total for the same period, according to Ampere Analysis. A sixth of Facebook video viewers have not watched YouTube in the last month, the survey of over 10,000 European and North American consumers revealed.

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