Fresh from becoming the first UK automotive brand to use Twitter’s Flock to Unlock (F2U) feature for a digital competition, Peugeot’s head of social Zoe Macleay says the brand is
making social its primary focus over television as “that’s where our customers are going”. The F2U advertising mechanic allows brands to use Twitter to generate viral
buzz for competition through hidden clues. Peugeot used it to offer consumers the chance to win its new 208 car in a campaign designed by 33Seconds.
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