- The Drum, Wednesday, July 1, 2015 7:32 AM
While many brands spend millions to make consumers fall in love with them, Mars is instead trying to resonate with its shoppers on a more human level. Speaking to The Drum, Global Chief
Marketing Officer Bruce McColl called the expectation of consumers to love a brand "one step too far" and admitted that Mars is "not a big believer" of love and loyalty.
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