Bulova Corporation tapped Mediassociates to handle media planning, buying and campaign optimization. First work will include improving Bulova's digital advertising. "We are extremely proud to help
Bulova, one of the world's leading brands, continue to grow in the U.S.," said Scott Brunjes, CEO and president of Mediassociates. Bulova spent $3.1 million on measured media in 2013 and 4.3 million
in 2014, according to Kantar Media.