Conversion Logic Adds LiveRamp Data To Attribution Platform

Attribution firm Conversion Logic, a company that exited its beta phase just one month ago, on Tuesday announced it has partnered with LiveRamp, a data on-boarder owned by Acxiom. The partnership allows Conversion Logic to play up its stance as a “cross-screen attribution platform,” as LiveRamp specializes in linking consumers across devices.

Trevor Testwuide, CEO and co-founder of Conversion Logic, said in a prepared statement that with LiveRamp’s anonymous consumer data now onboarded into Conversion Logic’s platform, the attribution company will be “able to provide a precise analysis of which ads and which ad combinations are driving the best online and offline results.”

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