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Twitter Admits 'Marketing Issue' As It Seeks First CMO

Twitter is in the process of hiring its first CMO ahead of a marketing push planned for later this year as it looks to address slow user growth. Currently CFO Anthony Noto is in charge of marketing. However speaking on a conference call following its Q2 results announcement, he said Twitter still has a “marketing issue” in that people don’t understand Twitter or how to use it. With that issue in mind, he said Twitter is currently talking to a number of “quality candidates” about the role.

Read the whole story at Marketing Week »

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