One of the key metrics of tracking the
Internet of Things in media and entertainment is where the spending is happening.
And at this stage, it looks like most of the focus is on monitoring, based on a large, international
study.
That monitoring relates to products, customers and physical premises, based on the report.
The major global trends study is called Internet of Things: The Complete Reimaginative
Force by Tata Consultancy Services (TCS).
The study comprised a survey of 800 executives from large, multi-national corporations and examined the impact of IoT technologies across a
range of industry sectors around the world.
So based on the study, here’s where media companies are spending on the Internet of Things this year:
- 35% -- Product
monitoring: tracking products and/or services after they are sold or leased to customers
- 26% -- Supply chain monitoring: tracking product/service operations, such as production, warehouse,
distribution and other processes
- 26% -- Customer monitoring: monitoring the status of customers through digital devices they carry, such as via mobile apps, or things they wear, like digital
wristbands, while using the company’s products and/or services
- 14% -- Premises monitoring: tracking customer experience at the company’s place of business, such as a stores,
branches or offices
There are different success factors for IoT at Media and Entertainment companies, with the top factor being able to gather, process and analyze huge amounts of
digital data/big data, as I wrote about here recently (The Top 5 IoT Success
Factors for Media & Entertainment Companies).
With such a focus on monitoring by media and entertainment companies planned, it’s likely there will be plenty of data to gather,
process and analyze.
The question is what will be done with all that data.
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What to learn more about
IoT? Check out the agenda of the upcoming MediaPost IoT: Shopping conference here.