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Trinity Mirror Ad Deal With Newcastle United Looks Like Editorial Pact

The publisher of the Daily Mirror has agreed a pair of commercial deals with Mike Ashley’s Newcastle United and his clothing chain, Sports Direct, at the same time as the paper has won a series of exclusive interviews with the football club’s leading figures. The Times has learnt that the Daily Mirror will pay an estimated £250,000 for its “branding” to be displayed at the Newcastle United academy for youth players. In a second move, Sports Direct has committed to increase its advertising with the Mirror titles. 

Read the whole story at The Times »

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