Macy’s is introducing a new line of private label wines to be sold in select stores and restaurants.
The retailer is teaming with KDM Global Partners, a Philadelphia-based winemaker and custom label specialist, to produce the wines, all selections from California. Three varietals will be available starting this fall: a Chardonnay, a Cabernet Sauvignon and a Pinot Noir.
Private label wines are great for a retailer's store margins and category bottom lines, says KDM President Jonathan Gelula.
“This flagship wine brand will create additional exposure for and loyalty to the Macy's wine category among its customers, enhancing the overall Macy's experience," Gelula says in a release.
Macy’s has been working with KDM for many years, says Warren Wolfe, group vice president of Macy's Foods.
"Dining at Macy's will be enhanced for our customers when they choose one of our new Macy's Select wines,” Wolfe says in a release.
This is the third private label program launched by KDM Global Partners on Macy's behalf, initially under the Marshall Field’s banner and again for Macy's in 2007. The KDM line of Marshall Field’s wines includes a Pinot Noir and a Brut Sparkling wine. KDM also works with other retailers including 7-Eleven.