Burger King Brazil has a new
sandwich on the menu: the Big King. To promote it, the brand scoured the globe for the most diehard Big Mac fans it could find. And by diehard, I mean people who have Big Mac tattoos. Once found, each
person was invited by Burger King to visit Brazil and try the Big King. Not surprisingly, the sandwich was a hit for all Big Mac loyalists. It
does look tasty. After the oohs and ahhs
subsided, famed tattoo artists Ami James walked in and offered each fan a chance to have their Big Mac tattoos tweaked with a Burger King flair. Think flame grill marks and a crown atop a burger. All
but one person had their tattoos updated -- but that refusal was more for sentimental reasons, not because of a supreme loyalty to McDonald's. "Change always leaves a mark," closes the video,
seen here, and created by
DAVID Sao Paulo.
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