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How Amazon Text Ads Work

Amazon Text Ads are now available to all Seller Central account holders, per Elizabeth Marsten. She tells marketers the new program requires marketers to set up a Seller Central account on Amazon. Since Amazon began shutting out third-party traffic, she estimates the volume for click and impressions stands at about 10% compared to what marketers might see in their Google search and keyword campaigns. Marsten explains how the ads works and who Amazon will allow in the program, 

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