Instagram is opening up to all advertisers in a push to scale its advertising business that’s underpinned by the creation of a “seamless backend” for marketers to invest more
readily in it alongside Facebook. Instagram’s audience is vast (over 300m monthly actives) and the platform itself is arguably the closest any social media channel has got to
replicate a brand-safe, magazine quality media format.
- The Drum, Wednesday, September 9, 2015 6:43 AM
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