• Marketing, Thursday, September 17, 2015 6:42 AM

The technology could allow the company to connect to "dumb" objects like lipstick or mascara. Its head of digital and media for Australia and New Zealand, Christophe Emery, said marketing via connected make-up could become as vital as on mobile. Emery said: "These products, for most consumers, are in their bags every day and are almost as personal as their mobile device. You can imagine there’s a great opportunity to have them as connected devices as well, creating a territory for ongoing customer engagement.

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