The Internet of Things is certain to cause some changes in
consumer behavior.
As more connected things automate more activities for people, some new habits are likely to evolve.
In one small example, it seems people wearing Apple Watches are
more likely to check it for battery status than for time.
It turns out that more than half (56%) of Apple Watch owners check their battery level at least once a day, according to a tracking
survey of Apple Watch owners.
Meanwhile, fewer than half (48%) check their watch faces for the time. The insights are from a series of online surveys of Apple Watch owners by Wristly.
However, even though many regularly check their battery status, just about all (97%) say their battery lasts a full day with no problems.
Another interesting behavioral change is that while
34% of Apple Watch owners used to wear a regular watch, more (36%) wore nothing on their wrist before.
The idea of having to charge a watch each night was a foreign concept before
wearables.
But now that the Apple Watch has been out for exactly five months, the requirement of daily charging, which may have been perceived as a product liability, is now just part of daily
consumer behavior.
And that change is being caused by only one connected device.