• Campaign, Wednesday, September 30, 2015 6:19 AM

Outsmart's long-term goal should be to become the industry-leading trade body in the UK, says the chief executive of Primesight. The high-profile launch of Outsmart last week was the first step in finally getting the outdoor industry on par with other media trade bodies in the UK. The remit for the old Outdoor Media Centre was extremely wide, covering legislation, planning, health and safety, as well as marketing the medium. It’s fair to say the old OMC team was under-resourced, unfocussed and stretched.

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