Who's On FirstClick? ZenithOptimedia Acquires 'Biddable Media' Shop Down Under

Publicis' ZenithOptimedia unit this morning announced it is diversifying into performance marketing services Down Under with the acquisition of Sydney-based FirstClick, a performance shop founded in 2005.

The unit will be re-branded as Perfomics Australia, a nod to the Publicis search and performance marketing division specializing in “biddable” media channels including programmatic display, SEM and paid social media.

The agency’s current management team, led by CEO Grace Chu, will join Performics’ global executive leadership team.



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