A recent study conducted by Campaign found over one-third (37%) of the ad
agency workforce described morale at their agency as "low" or "dangerously low" and 70% said they were "actively job seeking."
WTF? Seventy percent of the entire ad agency world is looking for
a new job! No wonder everything is a mess. And things are not getting better. Close to 60% of survey respondents stated morale is lower this year than it was last year.
According to the study,
the biggest problem is poor management. Survey respondents were quoted as saying management is filled with "ego-driven, self-fulfilling, all-about-me attitudes," work is filled with "rush projects,
poorly planned projects and lack of project direction" as well as "politics and sexism."
Of course those making a healthy salary (over $100,000) reported morale problems at a lower rate (32%)
as compared to those making salaries between $50,000 and $100,000 of whom 40% reported morale problems.
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