- eMarketer, Thursday, October 8, 2015 10:04 AM
In Canada, most ad media are trusted by majorities of Internet users—except digital. And even if the ads are for products they use and love, Web users tend to be uncomfortable with them.
For example, 63% feel somewhat or very "uncomfortable" about pre-roll and 56% say all types of digital ads are not trustworthy. (By comparison, 53% have a high level of trust in newspaper ads.)Read the whole story at eMarketer »