He's Back! Bogusky Returns To Advertising, This Time It's Programmatic Video

Alex Bogusky, the erstwhile poster child for Madison Avenue creativity, is returning to the business in the first meaningful way since leaving MDC Partners’ CP+B five years ago, and this time he has set his sights on the programmatic video advertising business. Bogusky’s new venture, called Visibl, is described as a “self-serve programmatic platform that allows small and medium-sized businesses (SMBs) to run hyper-targeted video ad campaigns across major sites such as CNN, and The New York Times for as little as $50.”

The platform, which has been in beta testing since May, gets its general release today.

"We democratized video advertising by providing everyone the technology, access and reach that giant advertisers have and gave them the ability to do it without million-dollar budgets or advanced math degrees," Bogusky said in a statement, adding that the platform is integrated with dozens of “highly trusted ad networks” such as Google, Facebook, AppNexus and BrightRoll. Visibl gives its customers access to 98% of global programmatic audiences across both desktop and mobile devices.

The platform integrates data from blue-chip DMPs such as BlueKai and Experian and the announcement says it has “full transparency” to track campaign success



3 comments about "He's Back! Bogusky Returns To Advertising, This Time It's Programmatic Video".
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  1. Art Zeidman from Pixability, October 15, 2015 at 5:49 p.m.

    I love the concept here...anything that removes friction from the process and makes ad inventory more broadly available is good for everyone. BUT, I wonder what "full transparency" means in this context. Honestly, unless financial transparency is part of the deal, this is not interesting.

  2. B Sass from U of C, October 16, 2015 at 10:52 a.m.

    So, does this mean an agency guy, dubbed the "poster child of creativity" has now left to start a business that disintermediates the agency? Am I reading this right? 

  3. Gene Keenan from TCF, October 20, 2015 at 4:44 p.m.

    How is this different from GDN/YouTube? He says they are integrated with GDN, BrightRoll, and others but isn't this just another arbitrage model?

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