• by Amy Corr  @MediaPostOTL, October 23, 2015

I'm all about heartwarming holiday ads, when it's the holiday season. It's not too early for Toys "R" Us, however, to begin its holiday season push, with a heartwarming ad that illustrates the true meaning of Christmas. It's not what you get, but what you give. In "Tree," a neighborhood is flooded with Christmas lights and decoration, except for the home of an older man who lives alone. Two pals decide to change that and launch a cover mission to make over the man's yard with a fully decorated and lit Christmas tree. Touched by the gesture, the man places presents underneath the tree for all the neighborhood kids. "Light up someone's Christmas," closes the ad, seen here. The next ads are light-hearted and focus on what happens inside a toy store after hours. Barbie and Ken are "Lost" in one ad. Even a toy man refuses to ask for directions. See it here. "Clone" explains the Toys "R" Us price match guarantee to parents using a doll and multiple Optimus Prime characters. Watch it here. BBDO Atlanta created the campaign.