Progress, a global software provider, today announced upgrades
to its content management and customer analytics platforms. The upgrades to Telerik
Sitefinity CMS and Digital Experience Cloud adds better segmentation capabilities and productivity tools to Progress’ suite of business management solutions.
Marketers can leverage the new platform to create personalized Web pages for consumers
based on customer data. Telerik Sitefinity also allows users to leverage data-driven recommendations to trigger email workflows in third-party
marketing automation systems.
This means that email marketers can now deliver both personalized email messages and Web site
experiences to their customers.
This could be an incredibly powerful addition to email marketing since 72% of consumers are frustrated when they
receive generic and irrelevant marketing, per Autopilot.
“Most marketers are stuck in the slow lane when it comes to providing personalized
online customer experiences,” states Svetozar Georgiev, SVP of application platforms at Progress. “Connecting each site visitor with the products and messages most personally relevant to
them — at precisely the right time, across every device they use—is the most important driver of site conversions and customer engagement.”
Feature updates of Telerik Sitefinity CMS and Digital Experience Cloud include extended personalization and engagement capabilities, new segmentation and
productivity tools, and better support for Microsoft Azure Web App and Amazon Cloud.
Marketers can leverage the new segmentation capabilities
to engage with customers by creating relevant content from each target group a consumer might belong to, instead of just one high priority segment. Productivity tools also
allow users to reuse personalized content across multiple web pages.
This
enables marketers to maximize potential outreach and engagement by publishing more personalized and targeted content, faster.
Progress’ analytics have also been upgraded to allow marketers to measure the ROI of their new personalized
content, and to adjust their strategy if needed.