Geometry Global tapped Todd Szahun as head of digital, a new position. Szahun joins the agency's New York office to oversee the innovation and advancement of the agency's digital capabilities --
bringing together all digital expertise within the agency and across the wider WPP digital and shopper communities. Szahun will also continue in his current role with WPP's Data Alliance -- a
horizontal unit that helps WPP companies access and leverage data -- where he serves as vice president of data strategy and partnerships. Szahun joined WPP in 2010 to build the global search marketing
practice for Proctor & Gamble at GroupM's digital search agency. Catalyst. "This is an extremely important hire for Geometry and our clients," said Carl Hartman, CEO of Geometry North America.
"Todd brings a wealth of knowledge in digital, technology, and data along with deep relationships across WPP's digital and media partners. Under Todd's leadership, we will bring together and deliver
the kind of effective integrated omni-channel programs consumers and clients expect."