- Campaign, Friday, October 30, 2015 6:44 AM
There is no intermediary involved in the process. The move follows increasing competition from Bose’s rival brand Beats by Dre,
which has worked with R/GA London to create ads featuring sportsmen. Bose’s YouTube channel also features several ads following sportsmen’s rise to the top in the "Bose presents: better
never quits" campaign.
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