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Commute And Lunchtime Mobile Shoppers To Fuel Christmas Spend

  • The Drum, Wednesday, November 11, 2015 8:04 AM

UK shoppers are planning to use their morning commute and office lunch breaks to shop for Christmas this year with four in 10 using mobile phones to search for festive purchases. People will spend an average of 10 hours browsing online this year, according to research from Webloyalty, indicating that more time is spent searching for items due to a broader range of choice. The e-commerce company expects a total Christmas spend of GBP16.5bn with the average consumer spending GBP442.

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