Nestlé Purina PetCare Company is kicking off a Thanksgiving-themed promotion with the help of Olympic figure skater and fashion commentator Johnny Weir.
From now through Nov. 29, Purina is inviting dog owners to log on to Facebook, Twitter or Instagram and tell the world why they are thankful for their dog. For every original post submitted that includes @Purina and the hashtag, #dogthanking, Purina will donate one dollar to the AKC Canine Health Foundation – up to $75,000 – to help further pet health research.
Submitted videos, photos and posts may be shown during the National Dog Show Presented by Purina, on Thanksgiving Day on NBC. Purina is promoting the initiative on its Facebook page, via its Twitter account and on Instagram.
Weir kicked off the campaign by thanking his dog Tema: “Tema is my little prince, and always there wagging his tail when I get home. He brings so much joy to my life, and I am so thankful for his companionship,” Weir said of his Japanese Chin.
He and fellow Olympian, Tara Lipinski, will be on special assignment to lend their distinctive presence for the first time to The National Dog Show Presented by Purina.
“Watching the National Dog Show is a treasured Thanksgiving Day tradition for Tema and me, and I’m thrilled to have an opportunity to be a part of it this year,” Weir said in a release. “Purina and I share the belief that when pets and people are together, life is truly better, and we think a great way to demonstrate this during the Thanksgiving season is to share why we’re all thankful for our furry friends.”
“The National Dog Show Presented by Purina,” airs noon-2 p.m. in all time zones Nov. 26 on NBC. The program, now in its 14th year, is watched annually by more than 20 million viewers.