• Marketing, Thursday, November 12, 2015 7:03 AM

It will open seven shop-in-shops within the de Bijenkorf retail brand. It is a first for John Lewis, which currently has no presence in Europe outside of the UK but has been ramping up its presence in other international markets. The first three shop-in-shop departments will open in the spring of 2016 within de Bijenkorf’s flagship stores in Amsterdam, Rotterdam and The Hague. This will be followed by additional openings in Eindhoven and Utrecht by the end of next year and in Amstelveen and Maastricht in 2017.

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