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Why Programmatic Ad Buying Is More Important Than You Think

  • ClickZ, Friday, November 13, 2015 12:06 PM

eMarketer suggests that around 83% of all ad buying activity by 2017 will be programmatic. This article looks at the reasons why programmatic ad buying could be one of the most important strategies advertisers employ in 2016. Using programmatic, media buying become more streamlined, cost-efficient and less complicated.

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