• by Amy Corr  @MediaPostOTL, November 13, 2015

Paying tribute to its roots, Crown Royal launched a 90-second spot that recreates a special moment in time for the Canadian whisky. In 1939, Britain's King George VI and Queen Elizabeth arrived in Canada and were presented with the whisky, created in their honor, in its signature purple bag. "The One" begins with a team of Canadians being informed of the King and Queen's upcoming arrival. Rome wasn't built in a day and Crown Royal went through countless versions until the perfect batch was crafted, not to mention the ideal bottle design and signature bag. Good thing the royal family came by boat and train. With seconds to spare, the spokesman for Crown Royal receives a bottle at the last second to gift the King and Queen. The spot ends in the present day with a bottle of Crown Royal sitting on the top shelf. Watch it here, created by Grey New York and directed by Peter Thwaites.