LateRooms.com is launching its first TV advertising campaign since 2013 as it aims to improve brand awareness and move away from the ‘unrealistic, white noise’ advertising it claims
its rival are currently offering. Last month, LateRooms.com was
acquired by Cox & Kings from the TUI Group,
and head of marketing Georgina Crosswell says the new owners have made brand building their “key objective.” She told
Marketing Week:
“This will be the start of more regular above-the-line spend, that’s for sure.”
Read the whole story at Marketing Week »
