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The Guardian Thinks Custom Ads Can Stem Ad-Blocking

  • Digiday, Thursday, November 19, 2015 11:09 AM

Digiday on how The Guardian is trying to create more custom ad experiences to combat ad-blocking. While details are still being hammered out, the goal is to provide an alternative to the approaches taken so far by various publishers, which give people two options: pay up or put up with the ads in their current form. The Guardian is trying a third way that “puts the user in control,” according to the publisher’s global revenue director Tim Gentry. Guardian Labs may play a big role in this area.

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