Munching In: Meal Delivery Service Launches First Branding Campaign

Chef-designed ready-to-heat meal delivery service Munchery has hired MUH-TAY-ZIK | HOF-FER (pronounced just like it looks) to develop its first campaign to broaden brand awareness, acquire new customers and motivate existing customers to buy more products. 

The campaign is titled “Dinner Is Home.” In a nutshell, according to the agency, the idea is to convey the notion that people love their homes and “moments made possible by having the best ready-to-heat meals delivered to your door.” 

The media plan includes OOH, digital banners, and radio for the San Francisco/Bay Area, Seattle and New York City markets. 

Jay Berry, Executive Creative Director at MUH-TAY-ZIK | HOF-FER said that the media and creative teams at the agency “worked together to raise the brand’s awareness by wrapping cities with their signature packaging and celebrating eating at home instead of just another series of food shots, taken from above with natural light.”



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