Stouffer's' Digital Holidays Campaign Marks Instagram Debut

Nestlé USA's Stouffer's frozen foods brand is making its Instagram debut as part of a multichannel digital campaign for the holidays.

The "All to the Table" campaign, from digital agency Swift, underscores that the holidays offer important opportunities for family and friends to come together over food — including Stouffer's entrées such as Lasagna with Meat Sauce, Chicken Alfredo, Macaroni & Cheese, Chicken Enchiladas and Meatloaf. 

The creative's imagery features the entrées within five distinct settings: an Italian feast, a decked-out kids table, an intimate Southwest supper for two, a "Friendsgiving" scene and a couples' brunch. 

The campaign includes a 30-second pre-roll video for YouTube and Hulu that stitches together the distinct table scenes, plus short-form videos and stills that will live on Facebook, Twitter, Pinterest and Instagram.

On Instagram, "tablescape" images will come together through grid sections. Each individual image contains recipe, table décor or hosting tips. In addition, five-second video posts will offer vignettes that take place during a meal.



Consumers can go deeper to find recipes for the dishes shown on (which will feature campaign content in a home page takeover), and details for DIY table decorations on Pinterest.

Five Pinterest boards (one per table) will feature popular DIY repins that appear in the video and stills, and owned content from the shoot.
The campaign launches Nov. 23 and runs through the end of December.

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