Fabio Seidl and John Heath joined 360i as group creative directors, based in New York. The pair reports to Pierre Lipton, chief creative officer of 360i. Seidl most recently served as executive
creative director at Leo Burnett in Chicago, working on global, national and multicultural marketing for brands with the Lapiz team, including P&G, Kellogg's, Purina, Allstate Insurance and Mexico
Tourism Board. Prior to that, he was creative director at Ogilvy Brazil in Sao Paulo, and has also held positions at AFRICA Sao Paulo and McCann throughout South America and Europe. Heath most
recently worked at BBDO New York as creative director, where he helped build an in-house social media center and led digital and social media work for AT&T, FedEx, Splenda and Snickers. Heath also
worked at Goodby, Silverstein & Partners on Sprint's award-winning "Now Network" campaign, Deutsch, Euro RSCG, Publicis and Kenneth Cole Productions.