- Google, Monday, November 23, 2015 9:24 AM
From search to programmatic display and video media buys, marketers are looking to improve on the performance of campaigns. Earlier this month, Google announced that native ads and mobile video
interstitials became available to buyers on the DoubleClick Ad Exchange. Now the company has released a holiday guide to
learn more about how DoubleClick Ad Exchange can help marketers use
the platform to reach holiday shoppers this season. The insights detail five steps to improve programmatic campaign performance.Read the whole story at Google »
