Iconic sports gear brand Spalding has named Walton Isaacson agency of record following a competitive pitch. In recent years the brand has not had an AOR, instead assigning projects to various agencies.
Spalding wants to establish a global messaging platform that will serve as a foundation on which to build communications across multiple channels.
Walton Isaacson’s first work will break in a new campaign launching next February. The campaign will feature athletes of all levels ranging from everyday athletes to Damian Lillard of the Portland Trail Blazers and DeMar DeRozan of the Toronto Raptors. These so-called “believers”--in both the brand and themselves—are expected to drive conversation and share inspired stories around how Spalding products enable athletes to play their best game.
“Walton Isaacson separated themselves from the competition by delivering strategic thinking that was rooted in consumer insights as well as an innovative creative approach that will break through the clutter,” said Kenyatta Bynoe, Senior Director of Marketing at Spalding.
Vida Cornelious, EVP and Chief Creative Officer at Walton Isaacson, added, “Spalding’s vision for building an emotional connection with athletes of all levels who want to play their best game is, like those athletes, competitive and inspiring as they tap into their desire to exceed their limits, using Spalding as their source of confidence.”