- The Drum, Tuesday, November 24, 2015 6:28 AM
ABC has expanded the amount of companies it approves for measuring ad viewability from four to six as advertisers seek to minimise the amount of discrepancies between the results from different ad
tech vendors, and media owners make increasing assurances they offer value for money. The updated list sees the DMA Institute and Meetrics added to the ABC-approved list meaning media
owners and buyers should theoretically be able to measure like-for-like figures.
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