Publicis Groupe has acquired a majority stake in Glickman Shamir Samsonov, one of Israel’s largest creative agencies. Terms were not disclosed.
The agency, founded in 1987, will become part of Publicis Israel -- which, with the acquisition, will have 350 employees. In addition to GSS, Publicis Israel includes Leo Burnett Tel Aviv, Publicis Tel Aviv, branded content operation C, brand and technology firm MINT, BBR Saatchi & Saatchi Tele Aviv, among other operations.
GSS, based in Tel Aviv, has a client roster that includes the Coca-Cola Company Israel, Tnuva Dairy, Orange, El Al, FIBI Bank, Mercedes, Hyundai, Direct Insurance, and Israel Post among others.
GSS is led by five partners including co-founder and CEO Hanan Glickman. Publicis said that all five would maintain their roles and report to Yoram Baumann, Chairman of Publicis Israel Group.
Publicis Groupe’s ZenithOptimedia forecasts that the Israeli ad market will grow about 1.4% this year to approximately $930 million. Digital spend in the market is projected to grow 6.4% this year and account for about 27% of ad expenditures. TV spend will increase by 3.6% in 2015 for a total share 40.1%.