Harmelin Media was named media planning and buying agency of record for SugarHouse Casino in Philadelphia, PA. The agency will be part of advertising a new expansion project at SugarHouse Casino. The
expansion will include new restaurants, including Gibsons Restaurant Group's (GRG) Chicago-based Hugo's Frog Bar & Chop House, and a 30,000 square-foot event center. The event center will be
catered exclusively by GRG. The casino aims to increase brand awareness of the expansion program, which is scheduled to open by year's-end. SugarHouse Casino spent close to $2 million on measured
media in 2014, per Kantar Media.
