• by Amy Corr  @MediaPostOTL, December 4, 2015

Toys "R" Us features a single toy in its emotional Christmas ad, which leads a young boy to the gift he really wanted for Christmas: his mom. The spot begins with a father and son preparing for the holiday by making a gingerbread house, waiting in line for Santa and decorating their tree. Dad is shown shopping for a remote control vehicle, which plays a big role late in the ad. On Christmas morning, as the unwraps a non-toy gift, the remote-controlled car appears and beckons the boy to the front door, where his military-serving mother is waiting for a big hug. "May you get exactly what you wish for" closes the ad, seen here, and created by BBDO Atlanta.