Around the Net

December TV Ad Spend Of GBP310m Will Set A New Record

  • Campaign, Monday, December 7, 2015 6:46 AM

ZenithOptimedia, which compiled the forecast, said motors, finance, airlines and fast-moving consumer goods were the main categories investing in TV, which is up 8% for the year to date and is expected to increase by a similar amount in December. Jonathan Barnard, the head of forecasting at ZenithOptimedia, said: "December TV spending is particularly heavy this year because categories targeting young affluent men crowded out other categories, such as general retailers, during the Rugby World Cup."

Read the whole story at Campaign »

Next story loading loading..