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German Supermarket's Christmas Ad Wins The Battle For Social Shares
- The Drum, Tuesday, December 8, 2015 6:49 AM
A Christmas ad from German Supermarket Edeka that showed an elderly man fake his death to get his family to come home for the festive season has overtaken John Lewis as the most shared Christmas ad of 2015. The TV ad has attracted almost 2.4m shares since it was launched last week, according to Unruly, putting it well ahead of John Lewis's ManOnTheMoon which has managed a total of 1.3m shares. Sainsbury's effort is currently in third place with 917,907 shares.
