Amazon has announced a program called Streaming Partners Program, which will allow consumers, for example, to add on either Showtime and Starz, available for $8.99 monthly.
After a free trial period, other channels will be available for extra fees. This is in addition to the $8.25 monthly fee for Amazon Prime.
Amazon says there will be greater ease in viewing for consumers. For example, TV viewers can move from a show on Amazon’s Prime Video to one on Showtime without switching between apps.
Some 30 other TV partners have made deals with Amazon, including A+E Network’s Lifetime Movie Club; AMC’s Shudder and SundanceNow Doc Club; Gaia; Tribeca Short List; and Smithsonian Earth.
Michael Paull, VP of digital video at Amazon, stated: “The way people watch TV is changing, and customers need an easier way to subscribe to and enjoy multiple streaming subscriptions.”