Around the Net
Digital To Overtake TV In Two Years
- The Drum, Wednesday, December 9, 2015 6:26 AM
Digital will overtake TV by the end of 2017 as diverging growth rates accelerate, according to Interpublic Group’s Magna Global. The psychologically important moment would see TV, long time king of the advertising world, lose its crown to the new challenger which is expected to grow 17.2% this year to $160bn and a further 13.5% in 2016.
