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Verizon Testing "Sponsored Data"

  • Re/code, Thursday, December 10, 2015 1:08 PM
Verizon plans to start testing “sponsored data,” which Re/code calls “the equivalent of toll-free calling for the Internet age.” Sponsored data should let consumers access certain content without it cutting into their data plans. By next year, the feature is expected to be available to all content partners at an affordable rate.

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