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Apple TV Campaign Claims It Is The Future Of TV

  • Marketing, Friday, December 11, 2015 7:10 AM

In its latest and longest spot for Apple TV, Apple interplays vertical coloured lines with clips from films available on iTunes (like Pixar's Inside Out), HBO's Game of Thrones, The Martian, and Netflix's Narcos. An invisible viewer asks Siri to show him the best sci-fi shows, then corrects his request to "Only the new ones" to show off the assistant's advanced search capabilities.

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