Here's
AdExchanger's take on cuts at Collective which reports that the company has split into two independent operating units, one focused on tech and the other on media services. Collective
let go 50 employees across the U.S. this week as part of a 20% overall spending cut on the media side. "The changes come in the wake of a steady decline in revenue from big agencies, primarily holding
company clients, which have increasingly turned to their own trading desk operations to handle programmatic buying,"
AdExchanger reports. Recently there have been cuts at PubMatic and Turn,
among others.
Read the whole story at AdExchanger »
