• by Larissa Faw , December 14, 2015

McGarryBowen, part of Dentsu, is putting in place a U.S. leadership team for the first time.

The new U.S. team includes Simon Pearce as U.S. CEO, Ned Crowley, U.S chief creative officer and U.S. Chief Strategic Officer Jennifer Zimmerman. That team will oversee the agency's offices in New York, Chicago, San Francisco and San Antonio.  

"This new leadership model reflects our core belief in delivering iconic creative work that builds our clients' businesses, and also allows me to concentrate on growing and developing our offering on a global scale," stated Gordon Bowen, global chairman. 

Pearce first joined the New York office of mcgarrybowen in March 2015 as president. Before that he was at Omnicom/BBDO, where he oversaw the global HP account. 

Crowley joined the agency in 2007 and was responsible for growing the Chicago office from a two-person shop into a 230+ employee operation.   

As U.S. chief strategic officer, Zimmerman will oversee the planning and strategy teams in mcgarrybowen's U.S. offices, and is responsible for the strategic thinking and product for all North American clients. In addition, the 12-year veteran will be responsible with spearheading mcgarrybowen's strategic philosophy across its global network.

This new team is also designed to help the agency compete globally by providing more connected and cohesive U.S. support to international clients.