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Johnnie Walker Blue Label Kicks Off Connected Bottle NFC Trial

  • The Drum, Tuesday, December 15, 2015 6:23 AM

Diageo has kicked off a consumer trial of its Johnnie Walker Blue Label connected bottle prototype as it looks to test out the technology's ability to push personalised messages. From yesterday, 500 bottles have gone on sale in Thailand kitted out with Near Field Communications (NFC) to show targeted messages and exclusive content to people using their smartphones. Diageo is partnering with Selinko, a software and solution provider, for this limited-edition launch.

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1 comment about "Johnnie Walker Blue Label Kicks Off Connected Bottle NFC Trial".
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  1. Jay Fredrickson from Fredrickson Services Inc., December 15, 2015 at 4:38 p.m.

    please send me a few bottles so I can review it on my website,  wwwtheinternetofthings2020.com.   If I receive a good signal, I promise to report on it.  If not, send a few more bottles and I'll keep trying.

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